We are the global authority on change in the jewellery industry.

We work with ambitious jewellery businesses to provide the insight, tools and services you need to grow, innovate and stay relevant in a fast changing market.


We lead an international team of independent, cross-sector specialists. Whether it’s creating content for our subscription site, or responding to client briefs, we build bespoke teams whose collective skillsets ensure the successful delivery of every project we undertake.

Together, our skills span strategy, cultural nuance and customer insight, product development, data analysis, industry trends, branding, retail evolution, consumer experience, supply chain, and more…

We were founded in 2010 by jewellery buyer Juliet Hutton-Squire and jewellery journalist Maia Adams with a simple goal – combine strategic thinking, creativity and industry expertise to push the jewellery sector forwards. It’s still our ambition today, one we achieve through game-changing members-only content, bespoke consultancy and a creative studio.

We are united by our passion for jewellery and our belief in the jewellery industry as a leader in innovation.

Juliet Hutton-Squire and Maia Adams

Our mission

"We help forward-thinking jewellery businesses achieve their potential. We bring the same energy and ambition to every client, whether that's an up-and-coming new designer, a luxury brand or global manufacturer."