We are the global authority on change in the jewellery industry.
We work with ambitious jewellery businesses to provide the insight, tools and services needed to grow, innovate and stay relevant in a fast-changing market.
Founded in 2010 by jewellery buyer Juliet Hutton-Squire and jewellery journalist Maia Adams, Adorn was built on a founding belief that strategic thinking, creativity and deep industry knowledge could propel the jewellery sector forward. That ambition hasn't changed and what we do today is a direct expression of it.
At the heart of Adorn are Juliet and Maia, who lead and oversee every project personally. Drawing on an international network of independent, cross-sector specialists, they assemble bespoke teams when the brief demands it – bringing together expertise across strategy, brand, cultural intelligence, consumer insight, product development, retail evolution, data analysis and creative direction.
